In the framework of the educational project PM Education experts Sports Talk Club spoke in detail about why it is important to attract to the stadium family audience, how much money can you earn on this and how to minimize costs.
For several years the attendance of the Belarusian football club “Dinamo” (Brest) increased from 1700 to 8500 people. According to the former General Manager of the team of Maksim Krasnobaeva, this is largely due to the consistent work of the club with the fans and expand the audience by holding the event at the stadium before each match.
“In the last year on every match we have received a fine of $20 000 in net profit. Despite the fact that on Matchday labored 6-8 full-time employees and up to 30 persons of the personnel. Several thousand spectators came to the stadium a few hours before the match, so the club earned not only during a match but also during the day.
It is important to inform fans about what you will have to happen. To provide them with hot food and cold beer, set the photo zone, the audience shared a bright and beautiful photos with your match. Matchday is a great opportunity not only to attract a new audience for the match, but also to increase the loyalty of audience”, – said Maxim-mongers.
“I’m with the team analyzed the behavior of American fans, he shared his experience of the head of the Agency Sportlab and organizer Z-Games Maxim Karpov. – We are worth a lot to learn from them, in terms of leisure activities. If you are invited to the stadium not only fans, but family audience, so you immediately increase attendance by 40-50%. In addition, you have an opportunity to work with the sponsors of the new categories, this interesting kids and girls.
In order for a sporting event pay off and bring profit, it should take at least 5-6 hours. Then, the person has the ability to safely drink beer, to eat, to purchase merchandise. chat with friends and relaxation. The match itself is just one element of entertainment.”
“I am convinced that sport without the fans is impossible. Teams play for the audience, and the task of the clubs to make every effort to return them to the stands after lifting the quarantine. Brand Parimatch continues educational project PM Education and hopes that the Ukrainian sports community will do everything possible to win the love and trust of fans,” – said the representative of the brand Parimatch Vadym Misyura.
Full version Sports Talk Club “Matchday. As the fans back?” is available here: https://youtu.be/oHDjmPoo2PM