Boycott major advertisers will not make a company Facebook change their rules. About the founder and CEO of Facebook mark Zuckerberg said during an online meeting with employees, announced on 2 July The Information.
The meeting was held on June 26, but about the statements Zuckerberg became known a few days later. In Facebook confirmed the publication of said head.
Zuckerberg insisted that the boycott will not last long and that “all advertisers soon will be back on the platform.” Also, according to him, the financial losses caused by the refusal to place advertising, exaggerated, because the main profit Facebook retrieves from cooperation with small businesses.
At the same time, the CEO admitted that at stake is the reputation of the social network. He instructed to hold talks with the activists of the campaign #StopHateforProfit, supported by a major Corporation in the U.S. and abroad.
According to the BBC, 1 July, the head of global strategy of Facebook, a former member of the British Cabinet of Ministers Nick Clegg has sent letters to key players in the advertising market, which are trying to dispel doubts that the company is not struggling with the language of hate.
Already more than 600 brands, including Unilever, Hershey, Starbucks, Verizon, Coca-Cola, refused to advertise in Facebook. The participants of the boycott are demanding policy changes of the platform against racism, violence and human rights. Shares of Facebook for the week fell by 8%, which resulted in the loss of Zuckerberg nearly $7 billion.
May 25 after a tough police detention died African American George Floyd. After the death of men in the United States, riots broke out. 29 may President Donald trump wrote in Facebook that the protesters “dishonor the memory of George Floyd”, and called the protesters thugs. A similar message, the American President has left Twitter. The microblogging service regarded him as the glorify violence.
Zuckerberg explained that his social network has not removed the posts of trump, as he regarded them as a warning about the actions of the state to be aware of.
June 1, dozens of Facebook employees went on strike in protest against the attitude of Zuckerberg.
June 2, the founder of the company decided not to change, not marking and not delete posts trump. However, on 6 June announced a change in policypermitting the discussion in the social network, the threats of use of force by the state. Zuckerberg also promised that the company will track and label content that can lead people astray, just as it is marked by any problematic information. The content can cause an outbreak of violence will be deleted, even if it will come from politicians, the importance of opinions which are for the society are obvious, he said.