Self-isolation contributed to the growth of the grey market of cosmetic injections
From 30 March to 14 June 2020, the number of illegal cosmetic injections, done at home or in institutions without registration rose by almost 2.3 times compared to the same period last year. These data were obtained by the analytical center “GMP news”. The gray segment of the domestic market of injection cosmetology increased by 14.5 p. p. and amounted to 17.9%, these findings are based on the results of the study, seen by RBC.
Two and a half months of isolation was produced by 551 thousand procedures for a total amount of RUB 5.6 billion we are Talking about the introduction of botulinum toxin, fillers, biorevitalization and threads. For comparison, at the end of 2019, the total volume of the market of services of botulinum toxin therapy, contour plastics, biorevitalization and thread lifting was estimated at 72.7 billion rubles most Often at home beauticians doing injections biorevitalisation (200 thousand procedures) and to a lesser extent the installation of cosmetic threads.
During a pandemic, has completely suspended its activities for more than 64% of all practitioners in Russia beauticians. Total in the country about 35 thousand specialists.