Coca-Cola, Intel, Samsung and dozens of other major companies that have historically been sponsors of sporting events, in 2020, dramatically changed its strategy. Since the current stadiums because of the quarantine and COVID-19 are empty, the money corporations have aimed to support eSports. There also rushed and professional athletes who are forced to sit idle.
A final notable event of the race became a Virtual Tour de France, held in July. Racers from all over the world, sitting at home on the bike connected to the platform Zwift, drove through virtual highway with not smaller passion, than in reality. Cinematic picture, the detail work location and the work of professional commentators – stream via YouTube is almost indistinguishable from live races past.