The regime of isolation imposed on the country due to the spread of coronavirus infection, the predicted contributed to the development of online trading over-the-counter medicines. If the Russian Federation will be allowed to deliver prescription medication, the remote sale of medicines can provide up to 40% of the volume of sales of pharmacy chains, to predict respondents “Kommersant” experts.
During the regime of isolation 48% of Russians preferred to buy OTC medicines online. This is evidenced by Nielsen research results. The majority of consumers surveyed have used this method of purchase of medicines for the first time. They talk about lower cost drugs in comparison with traditional pharmacies. Almost 56% of respondents were less likely to visit the offline point.
However, by weakening the mode isolation surge in online trade of drugs in all directions began to pass, said the General Director DSM Group Sergey shuljak. Now, according to him, demand has fallen, although it remains above the previous level.
However, Nielsen predict the further development of services delivery of medicines to home. According to the Director of Analytics and consulting of Nielsen Marina Volkova, the Russian market for a long time there are players ready to expand their marketplace of range of medicines.
Distance selling of OTC medicines was officially possible only in may 2020. Before formally allowed only online booking of drugs with the ability to pick up the order at the pharmacy. The law legalizing the drug delivery to the house, developed a couple of years and has been the subject of disputes between pharmacy chains and Internet retail. The company, in particular, have struggled to come to agreement regarding the technical requirements for those wishing to deliver medication. The most stringent conditions proposed by the participants of the pharmaceutical industry, do not want to the market went the non-core players.