For the first 5 months of 2020 the company “Evalar” three times to increase the volume of sales in e-commerce, in the end, the share of online sales in total turnover has exceeded 10%. The company associate a picture with not only with the obvious audience growth of online channels due to a declared regime of self-isolation, but also with the institution of a new range of “Evalar” for the top e-comm site and online services and the development of their market place.
According to the Chairman of the Board of Directors of “Evalar” Natalia Prokopieva, for five months the growth of sales through the channel e-comm including uneaten services have amounted to +205%. “We see that in a pandemic people become more active to enjoy the category of BAD online. A significant event for us was the conclusion of a direct contract with the Wildberries and the establishment of a wide range of to this area. The benefits of online services lies in their willingness to imagine a new product range that ensures growth and rapid client access to the novelty,” said Prokop. She stressed that the company also continues to develop its online store.
Analysts note that the structure of demand in this period was largely due to the impact of a pandemic related to the isolation of a sedentary lifestyle and the need to cope with stress. Thus, the drivers of sales in the category of BAD in the period of steel products for strengthening immunity, means to normalize the functions of gastrointestinal tract and drugs for control and correction of weight and sedatives of various forms of production.