Michael CHER: “the emotions of people — the main asset of sports sponsorship”

In the framework of the educational project of PM Education before the Ukrainian sports community made one of the best marketers in Europe, Vice-President of directions for international Sports and Entertainment Agency MediaCom Michael Sher. Another Sports Talk Club, organized by the trademark Parimatch supported Tribuna.com and Xsport, was devoted to the topic of sports sponsorship.

Guest Sports Talk Club Michael Sher works in the market of sports sponsorship more than 20 years. His clients include not only international American Airlines, Shell, Allianz, Indeed, Sony, Toyota, Coca-Cola, P&G, VW, Subway, but the “stars” of world football including sir Pele.

Despite vast international experience, Michael knows the Ukrainian market, as it was born and studied in Kiev. Michael in his lecture mentioned that sponsorship can be several times more effective than direct advertising and brands looking for the opportunity to “deep” connections with consumers. It is also important to know that if you don’t have CRM, you have no future. Especially important is a comprehensive analysis of the tasks the potential partner and the ability to think strategically.

“We are pleased that the Ukrainian clubs, leagues and Federation to have the opportunity to hear structured information on how to communicate with sponsors and compare it with their experience. Ukrainian market of sports business is relatively young, therefore, the international practices and advice very valuable. Brand Parimatch continues to support Ukrainian sport. We set ourselves the task of helping the sports industry to become stronger after quarantine and are confident that knowledge and skills contribute to this”, — said the representative of the brand Parimatch Vadym Misyura.

The full speech of Michael Shera is available on the link:

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