Michael CHER: “the emotions of people — the main asset of sports sponsorship”

In the framework of the educational project of PM Education before the Ukrainian sports community made one of the best marketers in Europe, Vice-President of directions for international Sports and Entertainment Agency MediaCom Michael Sher. Another Sports Talk Club, organized by the trademark Parimatch supported Tribuna.com and Xsport, was devoted to the topic of sports sponsorship.

Guest Sports Talk Club Michael Sher works in the market of sports sponsorship more than 20 years. His clients include not only international American Airlines, Shell, Allianz, Indeed, Sony, Toyota, Coca-Cola, P&G, VW, Subway, but the “stars” of world football including sir Pele.

Despite vast international experience, Michael knows the Ukrainian market, as it was born and studied in Kiev. Michael in his lecture mentioned that sponsorship can be several times more effective than direct advertising and brands looking for the opportunity to “deep” connections with consumers. It is also important to know that if you don’t have CRM, you have no future. Especially important is a comprehensive analysis of the tasks the potential partner and the ability to think strategically.

“We are pleased that the Ukrainian clubs, leagues and Federation to have the opportunity to hear structured information on how to communicate with sponsors and compare it with their experience. Ukrainian market of sports business is relatively young, therefore, the international practices and advice very valuable. Brand Parimatch continues to support Ukrainian sport. We set ourselves the task of helping the sports industry to become stronger after quarantine and are confident that knowledge and skills contribute to this”, — said the representative of the brand Parimatch Vadym Misyura.

The full speech of Michael Shera is available on the link:

If you want to get a presentation from an expert in the Russian language, fill in the questionnaire.

Leave a Reply

Your email address will not be published. Required fields are marked *


Alonso close to a return to Formula 1. He will play for the Reno

Previously it was reported that Fernando Alonso may resume his career in Formula 1 and return to Renault. Now it became known that Alonso these days conducting intensive negotiations with Renault, and is likely to sign a contract for two seasons – 2021 and 2022. After that Alonso will finish his career and take a […]

Manchester United offered 80 million for Coulibaly. Napoli requires 100

The Napoli defender Khalid Coulibaly is the main transfer goal of “Manchester United” in the summer transfer window. “Red devils” was offered for the Senegalese 80 million euros. However, Napoli this is not enough – the President of the club Aurelio de Laurentiis, even despite the crisis, requires 100 million eruo. This season, Coulibaly has […]

Maradona extended his contract with Gimnasia

“Gimnasia” La Plata officially announced the contract extension with head coach Diego Maradona. The new agreement runs until the end of 2021. Maradona headed “Gimnasio” in September 2019. The last season of “Gimnasia” finished in 19th place in the Argentinean super League.