The American confectionery company Dreyer”s going to change the name of the dessert Popsicle, because it can be derogatory for the people of the far North. This June 19, reported The Wall Street Journal , citing the head of marketing of the company Elizabel Marquez.
Dreyer”s joins the movement for the prevention of racial inequality, said Marquez.
It is unknown as to be called a brand, patented in 1922. A popular dessert in the form of vanilla ice cream in chocolate produced in the States in the wrapper with the image of the boy in fur clothes – representative of the indigenous peoples of North America.
The company Dreyer’s acquired the rights to the brand in 2007.
The indigenous people of the Arctic regions of Canada, Alaska, Greenland, and Russian Chukotka call themselves Inuit.
As the newspaper notes, this week, American brands Uncle Ben’s and Aunt Jemima have decided to change their logos, depicting African Americans.
More than 20 days in the US continues demonstrations related to the deaths of African-American George Floyd during police detention in Minneapolis. One of the police officers almost 10 minutes, I crushed his neck with his knee to the ground. According to the examination, Floyd died of strangulation.
The demonstrators knocked the monuments to historical figureswho, in their opinion, were involved in slavery and racial discrimination, as well as the need to reform the police.