The first ordering in Internet pharmacies during the regime of isolation issued 12% of Russians, according to the study Stada, which lead to “Vedomosti”. Finding homes forced the residents of the Russian Federation substantially changed the market and gave an incredible impetus to the development of online, experts say.
The Russians do have an interest in buying medicines over the Internet, said the Deputy General Director for relations with industry in delivering drugs to the house Ozon Maria Zaikina, this is especially true for small towns where not a lot of pharmacies and the range may be limited.
Market participants confirmed the sharp growing demand for booking of medication during the isolation and a small decline since the beginning of summer. Depending on the region, this regime lasted from 30 March to end of may – beginning of June. The group “Erkafarm” (a network “Doctor Stoletov”, “Ozerki”, “rainbow”, etc.) sales with online reservations for April rose 40% year-on-year, said its CEO Anastasia Karpova. Pharmacy network “36,6” during the time of isolation, the demand for this service grew to “tens of percent”, but in June has decreased, adds the CEO of the retail division of the company Alexander Kuzin.
The peak load occurred in March while sales rose 376% year-on-year, including due to the low base has led the CEO of the pharmacy data aggregator “Megaptera.ru” Dmitry Chirkov. In April and may sales were up 128 and 74%, respectively, while in June only 55%. The increased demand in March and 300% – fixed and aggregator “of All the pharmacies,” said his spokesman.