Carlsberg celebrated the conquest of the football club “Liverpool” Champions of the Premier League releasing a limited edition “champion” cans for fans from 25 countries.
In limited Carlsberg has changed its corporate color is green to red, which is symbolic for FC Liverpool. Banks on the champion emblem of FC Liverpool, the signature of the players of the club, and the words “Since 1847” (a reference to the date of the founding of the Carlsberg brewery) are replaced by the words: “Champions 2020”.
Festive limited edition bottle will be available to fans in 25 countries, including Australia, China, India, Ireland, Malaysia and the USA.
Director, Global sponsorship activities, Carlsberg Group Louise Bach said: “We are delighted to celebrate the incredible season of the team along with the fans of FC “Liverpool” around the world. Our mission is to make football even better for fans, and their celebration more pleasant.”
Partnership Carlsberg z FC Liverpool the longest in the Premier League, and has continued for 27 seasons. In 2019, the brand has developed a red beer specially for the fans of FC “Liverpool”. Red label, a bottle and the beer noted the decision of legendary Manager Bill Shankly, to make the red Club, because the red teams win more often.