Amid protests against racism company L’oreal has refused from the word “brightening” in the description of their products

Cosmetic Corporation L’oreal, on 26 June announced that it will no longer be used in the description of their products the words “whitening” and “brightening”. This is stated in the statement of the company, which is in the possession of the American TV channel CNN.

The statement was made amid protests against racism, which took place around the world after the death in the United States at the hands of police, black Americans, George Floyd.

L’oreal is not the first company, which made changes to the design or manufacturing in the face of growing criticism about the lack of diversity in advertising and the range of products subject to racial equality.

So, Unilever and Johnson & Johnson have already announced rejection of the use of similar terms on packages of products for skin care, notes the TV channel.

About a month in the United States and around the world continue demonstrations related to the deaths of African-American George Floyd during police detention in Minneapolis. One of the police officers almost 10 minutes, I crushed his neck with his knee to the ground. According to the examination, Floyd died of strangulation.

The demonstrators knocked the monuments to historical figureswho, in their opinion, were involved in slavery and racial discrimination.

In Mississippi are going to replace the flag, reminiscent of the racism.

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